Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me: +1 479.304.1086

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I can help you speak persuasively to your ideal industrial customer… Because I’ve been one.

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Industrial B2B Content and Copywriting

 

Working together to solve the content marketing puzzle.
Working together to solve the content marketing puzzle.

People assume that only blogs and guest posts make up content marketing. And they are great for brand building and search engine optimization.

Quality blog posts do propel your website upward in the search engines.

However, they aren’t the only pieces of the content puzzle. In fact, some of the more “traditional” forms of business writing can be tweaked to become highly effective content marketing.

For example:

  • Website content – The pages on your website are more than just an online business card. Like a card, they display your contact information. However, web pages also showcase your expertise, personality and integrity.
  • Case Studies – These are excellent forms of content marketing because they outline the challenges faced by a current client and how they were able to solve it with your help.
  • White Papers/Special Reports – These are long-format information pieces. I like to call them “stealth marketing” because you aren’t using direct selling techniques to influence your prospects. But you still get your pitch in there.
  • Email Auto responder Series – Here’s a great way to use content marketing. An auto responder is used to “drip” content to your prospect without making them uncomfortable. When they’re written effectively, the prospect comes to see you as a likeable expert and will want – or even feel obligated – to at least check out your offering further.
  • Press Releases – These documents can be used for marketing; however, they should be used sparingly. If you concentrate on the other forms of content, you’ll definitely have press release fodder.

Of course, direct response sales copy and other forms of direct marketing are still extremely important. We might want to discuss some options when we get together and design your strategy.

But properly written content in any form promotes you as someone the prospect can get to know, like and trust. That change in attitude alone is worth its weight in gold to your business.

What about social media, you might ask.

Social media is helpful, but . . . it can’t take the place of the media you produce for your website. Your site is the platform for your message.

Twitter, Facebook, LinkedIn and even Google+ are merely escalators to that platform.

Don’t build your business entirely on social media; but do use social networking to grow it.

Contact me today and let’s see what dynamic strategy we can design to build your business. The initial consultation is free and if I feel I can’t help you, I’ll say so.

To your success,

Steve Maurer – steve@maurer-copywriting.com
Office Phone: (479) 304-1086

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Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
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Featured B2B Content Type

Professionally Written B2B Case Studies For Industrial and Safety Products and Services

  When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study. Why? I've often said that while everybody wants to be Number One... few want to be "first." At least, not when it comes to purchasing a new, … Read on!

AWAI Verified(TM) Copywriter

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Free Special Report

Social Proof in Marketing Content
The Case for Case Studies
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About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

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Mailing Address

Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

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Office Phone: 479-304-1086
Email me - Steve Maurer
View Steve Maurer's profile on LinkedIn

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