Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me: +1 479.304.1086

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I can help you speak persuasively to your ideal industrial customer… Because I’ve been one.

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Content Marketing – Building B2B Trust

Targeted Content Marketing
Targeted Content Marketing is a powerful tool for SEO, lead generation and customer education.

It’s one of those buzzwords circulating around the Internet lately. Businesses – B2B companies in particular – are getting all excited about this “new rainmaker” idea.

And they should be excited, because targeted content marketing is one of the most powerful SEO, brand building, and sales and marketing tools around.

It has the power to:

  • Generate top quality leads,
  • Educate your prospects,
  • Build your brand and your reputation,
  • Promote your product or service over the competition’s, and
  • Bring prospects to you that are already 60% convinced that your solution is the best one.

Pretty powerful stuff, right?

But here’s the most powerful aspect of content marketing.

Content marketing transforms you . . .

The most powerful attribute of a well-planned and executed content marketing strategy is that it transforms you. It convinces your readers that you are someone they can get to know, like and trust. A friend they can do business with comfortably and without fear.

In their eyes, you are transformed into a likeable expert.

You become the go-to source when they need information, advice and solutions to their challenges. They might even start promoting you to their colleagues.
Now, you wouldn’t want that happening, would you?

Will content marketing help your business?

I don’t know.

I can’t say because I don’t know you or your business yet; so I’m not going to shout,
“Oh yes, it definitely will! Pick me, pick me! I’ll write it for you and make you a star!”

I don’t work that way; and you deserve better than that. There might be another service I could offer that would better fill your needs.

Or I might not be able to help you at all.

That said, most businesses in most industries – even “boring” ones – will benefit from content marketing. For example, if your product or service is:

  • hi-tech or complex or has a learning curve for successful implementation,
  • expensive,
  • in a highly competitive market,
  • new and relatively unknown, or
  • any combination of the above,

then content marketing can be a powerful way to attract qualified prospects and improve your sales.

But, I’m not going to speculate. Your business is too important for guesswork. Contact me about it and we’ll talk it over. If I don’t think I can help, I’ll say so. If I can, you and I will delve deeper and develop a strategy.

And I don’t charge for the initial contact, even if it takes an hour or more to find out.

Use my contact info to set up an appointment, call me on the phone or send me an email. Just the other day I talked to someone halfway across the globe using Skype.

If content marketing can help you succeed, you owe it to yourself to check it out.

Here’s to your success,

Steve Maurer – steve@maurer-copywriting.com
Office Phone: (479) 304-1086

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Contact Steve

Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
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Featured B2B Content Type

Professionally Written B2B Case Studies For Industrial and Safety Products and Services

  When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study. Why? I've often said that while everybody wants to be Number One... few want to be "first." At least, not when it comes to purchasing a new, … Read on!

AWAI Verified(TM) Copywriter

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Free Special Report

Social Proof in Marketing Content
The Case for Case Studies
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About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

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Mailing Address

Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

Contact Information

Office Phone: 479-304-1086
Email me - Steve Maurer
View Steve Maurer's profile on LinkedIn

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