SEO Archives - Steve Maurer Freelance Writing

Steve Maurer July 31, 2015 Leave a Comment

Writing Content for Robots and Real People

Robots. He told me he wanted me to write … for robots! The puzzled look on my face gave me away. He smiled and sat down, leaning back in his chair as he tossed his black hat onto the rack. "You need to write so that the search bots can find the website and index it." “Say, what?” “Google sends out these robot spiders. When they find our content, they'll crawl it. And the site will creep quickly to the first search page." Now, that sounded downright disturbing. But, trying to save myself, I responded, "Oh, … [Read more...]

Steve Maurer February 16, 2015 5 Comments

B2B Web Copy – Why Meta Matters

I recently attended a four-day Web Copy Intensive seminar in Austin, Texas. The roster of speakers read like a Who's Who in the field of web copy and marketing. The topics ranged from content marketing to landing pages to lead generation and email auto-responders. In all, seven different aspects of online copy and marketing were extensively covered. I was there because even this old dog can learn new tricks. A B2B copywriter that doesn't keep up with new information and techniques is treading water. Eventually, he'll tire out and, well, … [Read more...]

Steve Maurer January 29, 2014 2 Comments

Content Marketing – the New SEO Strategy

If you have a business website, you obviously want it to rank well in the search engines, particularly Google. In the past, this was pretty much done with keyword placement. It still is to some extent; however, the Hummingbird update for Google search has put those who stuffed keywords into their website copy in a real bind. Many got banned and more than one SEO company had to close up shop. Not only that, but Google is moving toward NLS or Natural Language Search. If the user has a smartphone, they'll talk, not type, and it will be in … [Read more...]

Steve Maurer October 10, 2013 Leave a Comment

How Google Search Saved My Post

I’ve got to admit it; it was a dumb move on my part. I don’t know how it happened, but I lost a posted article on my writer’s site. It was one that I was really fond of and had worked hard to write. But it was gone and I was at a loss for words – pun intended. Let me tell you what happened and how Google saved my bacon this time. But first I need to give you some background. My Wife’s Site on Google For the past two weeks my wife and I had been working on her new sewing business website. The static pages were pretty well finished and we had … [Read more...]