I'm an industrial copywriter and write sales copy and marketing content for B2B industrial manufacturing companies. Why that field and industry? Well, I have 30 years of experience in the … Click to Read More
Do You Really Need a Website for Success?
Bought a hammer online the other day. I had a great woodworking idea, so the first thing I did was buy an expensive, top-rated tool. It was hammer technology at its finest . . . so the ad said. The features included: Durable steel construction for strength, A patented anti-vibration handle to minimize shock and increase comfort; Perfect balance at a full 28 ounces, and Torsion control stabilizers to minimize that dreaded arm-twisting fatigue! Cool. Very, very cool. But, wait . . . here's the best part. It had a 75 percent larger … [Read more...]
Content Marketing – the New SEO Strategy
If you have a business website, you obviously want it to rank well in the search engines, particularly Google. In the past, this was pretty much done with keyword placement. It still is to some extent; however, the Hummingbird update for Google search has put those who stuffed keywords into their website copy in a real bind. Many got banned and more than one SEO company had to close up shop. Not only that, but Google is moving toward NLS or Natural Language Search. If the user has a smartphone, they'll talk, not type, and it will be in … [Read more...]
Avoid One of the Biggest Mistakes Content Writers Make
It’s not failing to research their topic thoroughly enough. In fact, most content marketing writers probably do an excellent job of researching. They know their subject inside and out. They can write intelligent, thought-provoking and compelling copy. So that’s probably not an issue. And it’s not poorly written text. Sure, there are examples of badly written prose out there. But for the most part, the content I’ve read has been well-written and easy to digest. Most writers understand that the style of writing should match the audience. … [Read more...]
When the Writer’s Block Just Won’t Come
A Lesson in Writing, Publishing and Automation ~ It happened the other day and it was terrifying. I woke up early that morning, grabbed a cup of coffee and sat down at my desk. I needed to write articles for my most demanding client: my wife. The minute my fingers touched the keyboard, something snapped. They began flying over the keys like a skater on a glassy, ice-covered pond. The words flowed to the screen like the roaring river rushes to the sea. Word after word, sentence after sentence, paragraph after paragraph danced onto the monitor. … [Read more...]
How Google Search Saved My Post
I’ve got to admit it; it was a dumb move on my part. I don’t know how it happened, but I lost a posted article on my writer’s site. It was one that I was really fond of and had worked hard to write. But it was gone and I was at a loss for words – pun intended. Let me tell you what happened and how Google saved my bacon this time. But first I need to give you some background. My Wife’s Site on Google For the past two weeks my wife and I had been working on her new sewing business website. The static pages were pretty well finished and we had … [Read more...]
The Seamstress and the Copywriter
"Could you say that again . . . in English this time?" No doubt you’ve heard that phrase before. In fact, I’d imagine that you’ve said it yourself a time or two. I know I have on many occasions. And most of the time, it involves my wife. You see, she’s a seamstress and is quite good at her craft. She’s got the tools to do all kinds of fancy stitches and cool stuff. And she’s always taking classes to improve her skills. Since her sewing room is right next to my office, I often find myself watching her sew, spellbound by her handiwork. … [Read more...]
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