Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me: +1 479.304.1086

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I can help you speak persuasively to your ideal industrial customer… Because I’ve been one.

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The Guy Behind the Desk

Meet Your B2B Industrial Copywriter

Meet Your B2B Industrial Copywriter

I'm an industrial copywriter and write sales copy and marketing content for B2B industrial manufacturing companies. Why that field and industry? Well, I have 30 years of experience in the … Click to Read More

Stories That Sell

Content Marketing – Building B2B Trust

Content Marketing – Building B2B Trust

It's one of those buzzwords circulating around the Internet lately. Businesses – B2B companies in particular – are getting all excited about this "new rainmaker" idea. And they should be excited, … Click to Read more

Copy & Content Services

Industrial B2B Content and Copywriting

Industrial B2B Content and Copywriting

  People assume that only blogs and guest posts make up content marketing. And they are great for brand building and search engine optimization. Quality blog posts do propel your … Click to Read More

Do You Really Need a Website for Success?

Steve Maurer April 16, 2014 9 Comments

Do You Really Need a Website for Success?

Bought a hammer online the other day. I had a great woodworking idea, so the first thing I did was buy an expensive, top-rated tool. It was hammer technology at its finest . . . so the ad said. The features included: Durable steel construction for strength, A patented anti-vibration handle to minimize shock and increase comfort; Perfect balance at a full 28 ounces, and Torsion control stabilizers to minimize that dreaded arm-twisting fatigue! Cool. Very, very cool. But, wait . . . here's the best part. It had a 75 percent larger … [Read more...]

Filed Under: Content Marketing, Web Content

Content Marketing – the New SEO Strategy

Steve Maurer January 29, 2014 2 Comments

Content Marketing – the New SEO Strategy

If you have a business website, you obviously want it to rank well in the search engines, particularly Google. In the past, this was pretty much done with keyword placement. It still is to some extent; however, the Hummingbird update for Google search has put those who stuffed keywords into their website copy in a real bind. Many got banned and more than one SEO company had to close up shop. Not only that, but Google is moving toward NLS or Natural Language Search. If the user has a smartphone, they'll talk, not type, and it will be in … [Read more...]

Filed Under: Content Marketing, SEO

Avoid One of the Biggest Mistakes Content Writers Make

Steve Maurer November 5, 2013 Leave a Comment

Avoid One of the Biggest Mistakes Content Writers Make

It’s not failing to research their topic thoroughly enough. In fact, most content marketing writers probably do an excellent job of researching. They know their subject inside and out. They can write intelligent, thought-provoking and compelling copy. So that’s probably not an issue. And it’s not poorly written text. Sure, there are examples of badly written prose out there. But for the most part, the content I’ve read has been well-written and easy to digest. Most writers understand that the style of writing should match the audience. … [Read more...]

Filed Under: Content Marketing, Headlines

When the Writer’s Block Just Won’t Come

Steve Maurer October 22, 2013 Leave a Comment

When the Writer’s Block Just Won’t Come

A Lesson in Writing, Publishing and Automation ~ It happened the other day and it was terrifying. I woke up early that morning, grabbed a cup of coffee and sat down at my desk. I needed to write articles for my most demanding client: my wife. The minute my fingers touched the keyboard, something snapped. They began flying over the keys like a skater on a glassy, ice-covered pond. The words flowed to the screen like the roaring river rushes to the sea. Word after word, sentence after sentence, paragraph after paragraph danced onto the monitor. … [Read more...]

Filed Under: Content Marketing, Freelance Writing

How Google Search Saved My Post

Steve Maurer October 10, 2013 Leave a Comment

How Google Search Saved My Post

I’ve got to admit it; it was a dumb move on my part. I don’t know how it happened, but I lost a posted article on my writer’s site. It was one that I was really fond of and had worked hard to write. But it was gone and I was at a loss for words – pun intended. Let me tell you what happened and how Google saved my bacon this time. But first I need to give you some background. My Wife’s Site on Google For the past two weeks my wife and I had been working on her new sewing business website. The static pages were pretty well finished and we had … [Read more...]

Filed Under: Important, SEO

The Seamstress and the Copywriter

Steve Maurer October 9, 2013 Leave a Comment

The Seamstress and the Copywriter

"Could you say that again . . . in English this time?" No doubt you’ve heard that phrase before. In fact, I’d imagine that you’ve said it yourself a time or two. I know I have on many occasions. And most of the time, it involves my wife. You see, she’s a seamstress and is quite good at her craft. She’s got the tools to do all kinds of fancy stitches and cool stuff. And she’s always taking classes to improve her skills. Since her sewing room is right next to my office, I often find myself watching her sew, spellbound by her handiwork. … [Read more...]

Filed Under: Content Marketing

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Contact Steve

Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
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Featured B2B Content Type

Professionally Written B2B Case Studies For Industrial and Safety Products and Services

  When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study. Why? I've often said that while everybody wants to be Number One... few want to be "first." At least, not when it comes to purchasing a new, … Read on!

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About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

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Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

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Office Phone: 479-304-1086
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