Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me: +1 479.304.1086

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I can help you speak persuasively to your ideal industrial customer… Because I’ve been one.

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The Guy Behind the Desk

Meet Your B2B Industrial Copywriter

Meet Your B2B Industrial Copywriter

I'm an industrial copywriter and write sales copy and marketing content for B2B industrial manufacturing companies. Why that field and industry? Well, I have 30 years of experience in the … Click to Read More

Stories That Sell

Content Marketing – Building B2B Trust

Content Marketing – Building B2B Trust

It's one of those buzzwords circulating around the Internet lately. Businesses – B2B companies in particular – are getting all excited about this "new rainmaker" idea. And they should be excited, … Click to Read more

Copy & Content Services

Industrial B2B Content and Copywriting

Industrial B2B Content and Copywriting

  People assume that only blogs and guest posts make up content marketing. And they are great for brand building and search engine optimization. Quality blog posts do propel your … Click to Read More

The Porridge Was Just Right – Goldilocks

Steve Maurer September 7, 2016 Leave a Comment

The Porridge Was Just Right – Goldilocks

How's that for a testimonial? I hope you'll cut me a little slack here. After all, I'm not just a B2B copywriter. I'm a grandpa … with twin granddaughters! They're not quite a year old and not too picky about what I read to them. They grin no matter what I say. I could read The Wall Street Journal to them and they'd be happy as little meadowlarks. But their big sister, the Bug, is different. If she's heard a bedtime story before, I'd better read it right! For example, if I pull Goldilocks and the Three Bears off the shelf, she'll … [Read more...]

Filed Under: B2B Copywriting, case studies, Content Marketing, Important

I Read Your Web Copy … I Have NO Idea What You Do!

Steve Maurer August 23, 2016 6 Comments

I Read Your Web Copy … I Have NO Idea What You Do!

Compare these two web copy samples. Example #1 When constructing advertorial messaging for business-to-business clientele, both for the printed medium and the widely accessible digital forum of the internet, I have found it expedient and obligatory (to wit, more operative) to craft verbal rhetoric that elicits an emotive response, buttressed by the explanatory rationale, which, by its inclusion, allows the corporate purchaser to justify the procurement of said items to the powers that be. Furthermore, the verbiage employed should coincide … [Read more...]

Filed Under: Ad Copy, B2B Copywriting, Important, Web Content Tagged With: content marketing, copywriting, core benefits, marketing, sales

Sometimes, loving relationships must end

Steve Maurer August 2, 2016 Leave a Comment

Sometimes, loving relationships must end

And you have no other option but to break the ties that bind and move on. Sad, isn't it. Sniff, sniff. But before you get all teary-eyed and think I'm leaving my wife Mary, I should probably explain. (I'd be a dang fool to do that, anyway.) What I'm talking about are the connections that link your social media networks. And don't fret ... the separation is only temporary. Now, it's not that I'm lazy ... But I like to do things once and let technology carry on from there. I'm a copywriter by profession. And I work the social … [Read more...]

Filed Under: B2B Copywriting, Content Marketing, social media

Steve Maurer May 27, 2016 Leave a Comment

To the Brave Men and Women Who Made My American Dream Possible …

… [Read more...]

Filed Under: Uncategorized

Core Benefits: Why I REALLY Buy LEDs

Steve Maurer December 15, 2015 2 Comments

Core Benefits: Why I REALLY Buy LEDs

It's not the energy savings. Not even a consideration. Think about it. I buy a $22 LED flood lamp and save almost two dollars per year in energy costs. Let's see. Hmm. That means I'll break even in about 10 years. But, if I buy two of them, I'll save FOUR DOLLARS! Oh, wait … that's going to cost me $44 for those lamps. It's the same result. Don't get me wrong. I'm all for saving energy. But selling me on the dwindling energy costs alone isn't going to cut it. Just doesn't compute. So, the energy savings isn't really a benefit. … [Read more...]

Filed Under: B2B Copywriting, Content Marketing, Marketing Tagged With: business, copywriting, core benefits, industrial, LED, lighitng, marketing, targeted content

Window Washing and Pro B2B Copywriting

Steve Maurer November 23, 2015 1 Comment

Window Washing and Pro B2B Copywriting

Yeah, I know. Pairing window washing and professional B2B writing seems odd. But bear with me for a few minutes and you'll find that the story behind that pairing could save you a ton of time, money and … aggravation. I'm a professional industrial B2B copywriter. But in my youth - well, when I was in my early- to mid-twenties - I washed store windows for a living. You'll soon find that what happened back then is important to you when hiring a copywriter. I'll finish with some tips on hiring a copywriter for your … [Read more...]

Filed Under: B2B Copywriting

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Contact Steve

Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
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Featured B2B Content Type

Professionally Written B2B Case Studies For Industrial and Safety Products and Services

  When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study. Why? I've often said that while everybody wants to be Number One... few want to be "first." At least, not when it comes to purchasing a new, … Read on!

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About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

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Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

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Office Phone: 479-304-1086
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