Marketing Archives - Steve Maurer Freelance Writing

Steve Maurer February 26, 2020 Leave a Comment

Outhouse Copywriting – Let’s Talk Price

Okay, I realize "outhouse" might not be the best term. But, hey … I'm from Arkansas. What do you expect? Besides, you're reading this, so … Anyway, there are times when a business or organization needs to hire a writer or writers from outside their group. There could be several reasons: Not enough inhouse staff writers to handle the work load Not enough staff writers that understand the product or service Not enough staff writers that understand how to write the copywriting format needed No staff writers … at all Those … [Read more...]

Steve Maurer June 12, 2018 2 Comments

Industrial marketers could learn a lot… from Fitbit

I had to face it. I wasn't a "spring chicken" anymore. In fact... more than 60 "springs" have come and gone. Not to mention the other 3 seasons. If I wasn't careful, Old Man Winter was going to kick my butt. And hard. It was past time to make some changes in my lifestyle and health habits. But like they say, it's better late than never... As long as it's not too late, anyway. So, I set off on a quest to improve my health and squeeze a little more life out of this old carcass. No... make that a LOT more life. After … [Read more...]

Steve Maurer April 7, 2018 Leave a Comment

Your customers are NOT content cows

And they don't live in a herd. Momma and I were taking a Sunday drive in the country last week. We passed a bunch of cows in a big field. Yeah... I know. It's called a herd. I didn't get out to go look, but I’m pretty sure they had brands on their butts. You know what a brand is, right? It’s that little mark that’s burned into their hides to mark ownership. If someone tries to steal them away, that mark identifies the ranch they belong to. Your customers are not cows. They don’t live in a herd. Your brand is not burned … [Read more...]

Steve Maurer March 12, 2017 7 Comments

How to Write Boring Content for an Interesting Industry

I feel your pain. You work in an interesting industry. Perhaps the industrial manufacturing or industrial safety fields. And on top of that, you have an amazing product. Why, if companies bought it, it could give them a great return on their investment. It might have the potential to change, even save, people's lives. I hear you. If that sucker sold, it would devastate you. You might get employee of the month. Pats on the back and other accolades would abound. Even worse, you might get a raise! Who needs that kind of pressure, … [Read more...]

Steve Maurer February 8, 2017 Leave a Comment

Demyth-tifying Industrial Content Marketing

(Wow… the old spellchecker went crazy on that one!) But, I had to use that word. Demystify just doesn't fit. Here's why. Content marketing isn't the new kid on the block anymore. In fact, it hasn't been for a long time. The Proctor and Gamble boys used it way back in the early 1800's. And on the Web, it's no longer that next new thing. It's all grown up and still evolving. But, there still is a lot of confusion about content marketing. So many myths and misconceptions still abound. It's no longer mysterious… Just … [Read more...]

Steve Maurer October 1, 2016 2 Comments

I Didn’t Hear Them Knock …

But, I had a feeling someone was at the door. Must have been someone there because the cat was peeking through the mail slot, howling like a banshee. By the time I got there, though, they were gone. I think I saw someone strolling around the corner. Sometimes they leave a door hanger. But often, the only thing I see is their footprints in the lawn. So, I have no idea who they were or what they wanted. I'm not too worried about it. They probably didn't have anything I needed anyway. But, if my house was a B2B website, I'd be … [Read more...]