Freelance Writing Archives - Steve Maurer Freelance Writing

Steve Maurer January 5, 2015 2 Comments

B2B Copywriter Makes 2 Industrial Strength Fails…and One Business-Saving Fix

The importance of backups in protecting your data...and your business. Screwed up my computer last night. It's not something that happens often, mind you. I've been fooling around with these marvelous machines for longer than many of my clients have been alive. But it does happen. Taking a break from my writing chores, I thought I'd fix a minor problem that's been nagging me for a while. When I did, I ended up playing the "dummy card." I do that on occasion. And that's why I keep a plan in place to protect me from my own stupidity. … [Read more...]

Steve Maurer January 1, 2015 2 Comments

B2B Copywriter Gets Unexpected Lesson…from Solitaire

It was 5:30 AM on this January 1, 2015. I'd awakened early, as usual, and stumbled down to my office. Everyone else was still sleeping, even the dog. On the way, I stopped in the kitchen to get a pot of coffee started. As I waited for this Elixir of Life to finish brewing, I thought I'd play a few games of Solitaire on my computer to get the old brain cells warmed up. Now, I'm not a big gamer. In fact, the few games that come with the operating system are the only games on my machines, both desktop and laptop. On the second … [Read more...]

Steve Maurer October 22, 2013 Leave a Comment

When the Writer’s Block Just Won’t Come

A Lesson in Writing, Publishing and Automation ~ It happened the other day and it was terrifying. I woke up early that morning, grabbed a cup of coffee and sat down at my desk. I needed to write articles for my most demanding client: my wife. The minute my fingers touched the keyboard, something snapped. They began flying over the keys like a skater on a glassy, ice-covered pond. The words flowed to the screen like the roaring river rushes to the sea. Word after word, sentence after sentence, paragraph after paragraph danced onto the monitor. … [Read more...]

Steve Maurer September 4, 2012 Leave a Comment

Is Your Home Page a GPS or Laundry List?

When you're planning a trip, you will probably use some sort of map to chart your course. You might break out the old paper map or atlas, a rather old school approach. In this digital age, online maps show a clear route from point A to point B, photos included. Of course, built-in or stand-alone Global Positioning Systems make traveling even easier by talking to you, telling you when and where to turn on the fly. The point is that when you need to go somewhere, you must find out how to get there. The easier it is to map a course, the more … [Read more...]

Steve Maurer May 21, 2012 Leave a Comment

What Your Writer Needs to Know

Communicate With Your Copy Writer Effective communication is a key part of every aspect of any business venture. It's very important if you are working with a writer in creating your content and copy. It becomes vitally important if you are working with a freelance writer. Freelancers are professionals who often write for a variety of client types, products and services. They may not be immediately familiar with you, your business or your needs. Good writers will ask you a series of questions before quoting and writing an assignment so … [Read more...]

Steve Maurer April 1, 2012 Leave a Comment

Content or Copy?

Do you need content or copy for your website? At first glance, they appear to be the same thing. They both are made up of words, sentences and paragraphs.They usually have an introduction, body and conclusion. Both inform or educate the reader and lead them to some kind of conclusion or action. Content and copy are both used to sell. What they sell is the difference between them. … [Read more...]

B2B Copywriter Makes 2 Industrial Strength Fails…and One Business-Saving Fix

B2B Copywriter Gets Unexpected Lesson…from Solitaire

When the Writer’s Block Just Won’t Come

Is Your Home Page a GPS or Laundry List?

What Your Writer Needs to Know

Content or Copy?

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