Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me: +1 479.304.1086

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I can help you speak persuasively to your ideal industrial customer… Because I’ve been one.

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  • About
    • Industrial Copywriter – Who, What and Why
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My System for Personal Client Work

People meeting to create blueprint for success
Blueprints, systems and processes ensure success, even in copywriting.

In any relationship—professional or personal—understanding how it works helps smooth the path. It cuts down on the number of ‘surprises’ and misconceptions. Every professional copywriter I know has a system or method or structure for their work. It’s one thing that separates us from hobbyist writers. This is what you can expect:

  1. It all starts with a conversation, usually over Zoom. I’ll send a link to my call scheduler so you can block out time on my calendar that’s convenient for you. I like to record the audio of these calls so I can keep notetaking to a minimum and give you my full attention. The call normally lasts 30 to 45 minutes.
  2. There will be questions during the call … lots of them. We’ll discuss the purpose of the project, including the target audience you want to reach. We’ll talk about their CNI factors (challenges, needs, and interests). We want to understand what they really need to hear and then supply it.
  3. The type of marketing content or sales copy to be produced for the project matters. Sometimes, finding out what the reader wants to hear will dictate the format or type. We need to know where they are in the sales funnel. Awareness content, lead generation pieces, and even post-sale retention content often require different types of writing to be effective.
  4. We’ll also discuss the results you’d like to see or the next actions you’d like your prospect to take. This helps me create the right copy and Call-to-Action to nudge your prospect in the right direction toward the sale. Every piece, whether content marketing or sales copy, needs a Call-to-Action.
  5. Let me know if you have a deadline for the project. And we’ll talk about your project budget. Most likely I’ll give you a ballpark figure during the call, followed up by a proposal. Understand I don’t work by the word or hour on copy and content projects. Ask me if you want to know why and I’ll gladly explain. It’s actually better for you and for your budget.
  6. Shortly after the call, I’ll send you an email. It will outline what I heard on the call. This ensures we’re on the same page. Please let me know if I missed anything. Within 1-2 business days, I’ll send a proposal for your review. If it looks good, I’ll create a firm quote. A 50% deposit may be required for most larger projects. The full fee may be requested up front for small projects until we get comfortable with each other. I explain more in my pricing guide and fee agreement explanation document.
  7. If we go forward with the project, I’ll send you the first deliverable on or before the due date. The final 50% of the project fee will be invoiced, with payment due in net-15 Just so you know, according to U.S. copyright laws, I retain all rights to the work until you pay me in full and I transfer them to you.
  8. The work will go through several of my internal edits before being sent. Then you’ll have 30 days to ask for up to 2 revisions that don’t change the scope of the project. I ask that you have a point person for me to communicate with directly. Revisions will go through that contact. It’s less messy and more efficient. By the way, these revisions don’t include requests made by your legal department. Those are separate and extremely important. We want to make sure everything we say can actually be said. I’m not an attorney…your legal team is crucial to our success together. Let’s keep them on the bus.
  9. Now that we’re done, we’re definitely not finished. The timing is perfect for the next project. Let’s keep the ball rolling toward your success! Don’t worry about forgetting…I’ll remind you.

Are you ready to start the conversation? Here’s my contact page: Steve’s call scheduler and contact form. I’m excited to see how we can work together to move your business to the next success level. And beyond.

Steve Maurer
(Nice guy. Wears work boots. Writes B2B & Industrial Copy)

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Contact Steve

Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
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Featured B2B Content Type

Professionally Written B2B Case Studies For Industrial and Safety Products and Services

  When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study. Why? I've often said that while everybody wants to be Number One... few want to be "first." At least, not when it comes to purchasing a new, … Read on!

Sales Enablement Copy Certification

Direct Response Certification

AWAI Verified(TM) Copywriter

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Hubspot Inbound Certification

Free Special Report

Social Proof in Marketing Content
The Case for Case Studies
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About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

AWAI Circle of Success Member

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Mailing Address

Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

Contact Information

Office Phone: 479-304-1086
Email me - Steve Maurer
View Steve Maurer's profile on LinkedIn

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