B2B Copywriting Archives - Page 3 of 4 - Steve Maurer Freelance Writing

Steve Maurer November 23, 2015 1 Comment

Window Washing and Pro B2B Copywriting

Yeah, I know. Pairing window washing and professional B2B writing seems odd. But bear with me for a few minutes and you'll find that the story behind that pairing could save you a ton of time, money and … aggravation. I'm a professional industrial B2B copywriter. But in my youth - well, when I was in my early- to mid-twenties - I washed store windows for a living. You'll soon find that what happened back then is important to you when hiring a copywriter. I'll finish with some tips on hiring a copywriter for your … [Read more...]

Steve Maurer September 16, 2015 Leave a Comment

An Infographic for Web Writers and the Folks Who Need to Hire Them.

Like this infographic? Get more content marketing advice that works from Copyblogger. … [Read more...]

Steve Maurer August 19, 2015 Leave a Comment

Lead Gen: Is Your Content Gated … or Barricaded?

It's role-playing time. In your role, you have a great business with a new, rock star product. You need to get more exposure for your new product to generate interest and drive sales. That's always the case with new products. My role is that of an experienced web copywriter. So it just happens that you and I meet by chance in the local café. As we talk, sipping our Swiss Mocha lattes, your new product comes up in conversation. As you describe it, your eyes light up. It's easy to see you're excited. But suddenly, you look … [Read more...]

Steve Maurer July 31, 2015 Leave a Comment

Writing Content for Robots and Real People

Robots. He told me he wanted me to write … for robots! The puzzled look on my face gave me away. He smiled and sat down, leaning back in his chair as he tossed his black hat onto the rack. "You need to write so that the search bots can find the website and index it." “Say, what?” “Google sends out these robot spiders. When they find our content, they'll crawl it. And the site will creep quickly to the first search page." Now, that sounded downright disturbing. But, trying to save myself, I responded, "Oh, … [Read more...]

Steve Maurer July 20, 2015 Leave a Comment

Wind Chimes – Recycling Your Content

I like recycling. It really bothers me if I can't find a way to reuse something. Of course, it's not always possible and some stuff does end up in the trash (preferably, the recycle bin). But if you think hard, sometimes things can be repurposed, saving you some serious cash. Or even making some of it. Here's a perfect example. Many moons ago, I used to work for a sign shop. We made everything from small placards to huge, lighted signs. I worked as a fabricator and helped wire our customers' signs. We used EMT, which is thin wall … [Read more...]

Steve Maurer June 30, 2015 1 Comment

Cupcakes, Candlesticks and Content Marketing

In the late 1830's, two men were involved in different businesses. William was a candle maker from England and became well established in Cincinnati, Ohio. James, on the other hand, relocated from Ireland and apprenticed himself to a soap maker in that same town. Strangers in a new land, they might never have met. But … Fate struck a blow that brought these two men together to form a single company. They married sisters Olivia and Elizabeth Norris, daughters of Alexander Norris. The father-in-law convinced the young men to become … [Read more...]