Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me: +1 479.304.1086

ScheduleYour Prioritized Call with me (Calendar scheduling popup)

I can help you speak persuasively to your ideal industrial customer… Because I’ve been one.

Connect with me personally and on social media

  • Email
  • Facebook
  • LinkedIn
  • Phone
  • Twitter
  • Home
  • About
    • Industrial Copywriter – Who, What and Why
  • Content Marketing
  • B2B Copywriting
    • Industrial B2B Case Studies
  • Testimonials
  • Examples
  • Contact
  • Articles
Home›Archives for Steve Maurer
Industrial marketers could learn a lot… from Fitbit

Steve Maurer June 12, 2018 2 Comments

Industrial marketers could learn a lot… from Fitbit

I had to face it. I wasn't a "spring chicken" anymore. In fact... more than 60 "springs" have come and gone. Not to mention the other 3 seasons. If I wasn't careful, Old Man Winter was going to kick my butt. And hard. It was past time to make some changes in my lifestyle and health habits. But like they say, it's better late than never... As long as it's not too late, anyway. So, I set off on a quest to improve my health and squeeze a little more life out of this old carcass. No... make that a LOT more life. After … [Read more...]

Filed Under: B2B Copywriting, Content Marketing, Marketing

Your customers are NOT content cows

Steve Maurer April 7, 2018 Leave a Comment

Your customers are NOT content cows

And they don't live in a herd. Momma and I were taking a Sunday drive in the country last week. We passed a bunch of cows in a big field. Yeah... I know. It's called a herd. I didn't get out to go look, but I’m pretty sure they had brands on their butts. You know what a brand is, right? It’s that little mark that’s burned into their hides to mark ownership. If someone tries to steal them away, that mark identifies the ranch they belong to. Your customers are not cows. They don’t live in a herd. Your brand is not burned … [Read more...]

Filed Under: B2B Copywriting, Content Marketing, Important, Marketing

How to Write Boring Content for an Interesting Industry

Steve Maurer March 12, 2017 5 Comments

How to Write Boring Content for an Interesting Industry

I feel your pain. You work in an interesting industry. Perhaps the industrial manufacturing or industrial safety fields. And on top of that, you have an amazing product. Why, if companies bought it, it could give them a great return on their investment. It might have the potential to change, even save, people's lives. I hear you. If that sucker sold, it would devastate you. You might get employee of the month. Pats on the back and other accolades would abound. Even worse, you might get a raise! Who needs that kind of pressure, … [Read more...]

Filed Under: B2B Copywriting, Content Marketing, Copy Formatting, Marketing, Web Content Tagged With: Boring, content marketing, Freelance Writing, Marketing Content, Written Content

Demyth-tifying Industrial Content Marketing

Steve Maurer February 8, 2017 Leave a Comment

Demyth-tifying Industrial Content Marketing

(Wow… the old spellchecker went crazy on that one!) But, I had to use that word. Demystify just doesn't fit. Here's why. Content marketing isn't the new kid on the block anymore. In fact, it hasn't been for a long time. The Proctor and Gamble boys used it way back in the early 1800's. And on the Web, it's no longer that next new thing. It's all grown up and still evolving. But, there still is a lot of confusion about content marketing. So many myths and misconceptions still abound. It's no longer mysterious… Just … [Read more...]

Filed Under: B2B Copywriting, Content Marketing, Marketing

Think I’ll PAS On That One – Twitter Sharing

Steve Maurer January 25, 2017 Leave a Comment

Think I’ll PAS On That One – Twitter Sharing

Sometimes, I'll find a great update/article on LinkedIn that strikes a chord. If I find it quite useful, I'll PAS it along. (If you're in the B2B or industrial manufacturing industry… it could be yours.) And no, I didn't spell pass wrong. I did mean to write PAS. It's an acronym (which I normally shun) that stands for a sharing/headline formula: Problem Agitate Solve If your update links to an article that's useful — that solves a real problem — you'll catch my eye. And I'll likely PAS it along. Here's how that … [Read more...]

Filed Under: B2B Copywriting, Content Marketing, Headlines, lead generation, social media

I Didn’t Hear Them Knock …

Steve Maurer October 1, 2016 2 Comments

I Didn’t Hear Them Knock …

But, I had a feeling someone was at the door. Must have been someone there because the cat was peeking through the mail slot, howling like a banshee. By the time I got there, though, they were gone. I think I saw someone strolling around the corner. Sometimes they leave a door hanger. But often, the only thing I see is their footprints in the lawn. So, I have no idea who they were or what they wanted. I'm not too worried about it. They probably didn't have anything I needed anyway. But, if my house was a B2B website, I'd be … [Read more...]

Filed Under: B2B Copywriting, lead generation, Marketing, Web Content Tagged With: content marketing, copywriting, lead capture, lead generation, lead magnet, targeted content

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 7
  • Next Page »

Contact Steve

Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
View Steve Maurer's profile on LinkedIn

Schedule a 30-Minute Discovery Call (for new clients, new projects)

Schedule time on my calendar

Featured B2B Content Type

Professionally Written B2B Case Studies For Industrial and Safety Products and Services

  When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study. Why? I've often said that while everybody wants to be Number One... few want to be "first." At least, not when it comes to purchasing a new, … Read on!

AWAI Verified(TM) Copywriter

AWAI Verified

(Opens in a new window or tab)

Free Special Report

Social Proof in Marketing Content
The Case for Case Studies
Go to download page

About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

AWAI Circle of Success Member

On LinkedIn Profinder

Steve Maurer

Search Form

Recent Articles

  • Your Website Made Me Think. So I Left
  • Working Remotely – 7 Tips from the Trenches
  • Outhouse Copywriting – Let’s Talk Price
  • The Annoying Thing About Computer Solitaire is …

Mailing Address

Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

Contact Information

Office Phone: 479-304-1086
Email me - Steve Maurer
View Steve Maurer's profile on LinkedIn

Simple Effective Writing

Simplicity is the Ultimate Sophistication
- Leonardo Da Vinci

  • Meet Your B2B Industrial Copywriter
  • Testimonials from Writing Clients
  • B2B Writing Examples & More

© 2021 www.maurer-copywriting.com · Rainmaker Platform

Privacy Policy