Articles by Steve Maurer - Steve Maurer Freelance Writing

Steve Maurer October 1, 2016 1 Comment

I Didn’t Hear Them Knock …

But, I had a feeling someone was at the door. Must have been someone there because the cat was peeking through the mail slot, howling like a banshee. By the time I got there, though, they were gone. I think I saw someone strolling around the corner. Sometimes they leave a door hanger. But often, the only thing I see is their footprints in the lawn. So, I have no idea who they were or what they wanted. I'm not too worried about it. They probably didn't have anything I needed anyway. But, if my house was a B2B website, I'd be … [Read more...]

Steve Maurer September 7, 2016 Leave a Comment

The Porridge Was Just Right – Goldilocks

How's that for a testimonial? I hope you'll cut me a little slack here. After all, I'm not just a B2B copywriter. I'm a grandpa … with twin granddaughters! They're not quite a year old and not too picky about what I read to them. They grin no matter what I say. I could read The Wall Street Journal to them and they'd be happy as little meadowlarks. But their big sister, the Bug, is different. If she's heard a bedtime story before, I'd better read it right! For example, if I pull Goldilocks and the Three Bears off the shelf, she'll … [Read more...]

Steve Maurer August 23, 2016 4 Comments

I Read Your Web Copy … I Have NO Idea What You Do!

Compare these two web copy samples. Example #1 When constructing advertorial messaging for business-to-business clientele, both for the printed medium and the widely accessible digital forum of the internet, I have found it expedient and obligatory (to wit, more operative) to craft verbal rhetoric that elicits an emotive response, buttressed by the explanatory rationale, which, by its inclusion, allows the corporate purchaser to justify the procurement of said items to the powers that be. Furthermore, the verbiage employed should coincide … [Read more...]