Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me at +1 479.304.1086

Schedule Your Discovery Call Now! (Calendar Pop Up)

Be the guide your industrial customers rely on for advice, info and solutions.
A likeable expert they can get to know, like and trust. When they win, you win.
I’ve been your ideal customer for 30+ years.
And a B2B industrial copywriter/consultant for over 12.

I’ll help you become that trusted guide. Contact me today.

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  • About
    • Industrial Copywriter – Who, What and Why
    • My System for Personal Client Work
    • How I Collaborate With B2B Agencies
  • Content Marketing
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    • Industrial B2B Case Studies
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The Guy Behind the Desk

Meet Your B2B Industrial Copywriter

Meet Your B2B Industrial Copywriter

I'm an industrial copywriter and write sales copy and marketing content for B2B industrial manufacturing companies. Why that field and industry? Well, I have 30 years of experience in the … This Is Who I Am

How It Works – My System

My System for Personal Client Work

My System for Personal Client Work

In any relationship—professional or personal—understanding how it works helps smooth the path. It cuts down on the number of 'surprises' and misconceptions. Every professional copywriter I know … This Is How It Works

How It Works – Agency Collaboration

How I Collaborate With B2B Agencies

How I Collaborate With B2B Agencies

Most of my copywriting work deals directly with personal clients who are in the industrial safety and manufacturing sector. It's what I know best. But what if you're a digital marketing agency, … Let's Work Together

Your Website Made Me Think. So I Left

Steve Maurer January 3, 2021 8 Comments

Your Website Made Me Think. So I Left

Yeah, I get them all the time. You probably do, too. The infamous email from an alleged digital marketing service: Dear Sir/Madam, Despite having a good design, your website is not showing up on Google for your market's keywords … Or something to that effect. Obviously, they haven't been to my website. They would know in an instant that I'm NOT a madam. Last I checked anyway. And they don't know my target market, either. I know that because I DO show up on Google (page one of the SERPs, in fact) for my target market's keywords… B2B … [Read more...]

Filed Under: B2B Copywriting, Business Tips, lead generation, Web Content

Working Remotely – 7 Tips from the Trenches

Steve Maurer March 25, 2020 5 Comments

Working Remotely – 7 Tips from the Trenches

Some of you are working your job remotely from home, perhaps for the very first time. Welcome to my world! I'm an independent commercial business writer (okay … a freelance B2B copywriter), writing ad copy and marketing content for the industrial manufacturing and safety sectors. For the past decade or so, I've been working remotely. In fact, over the course of that 10+ years, I've only met one client face to face. One client. And I've only worked for two clients down home here in Arkansas, the Natural State. Two … [Read more...]

Filed Under: Business Tips, Freelance Writing, Uncategorized

Outhouse Copywriting – Let’s Talk Price

Steve Maurer February 26, 2020 Leave a Comment

Outhouse Copywriting – Let’s Talk Price

Okay, I realize "outhouse" might not be the best term. But, hey … I'm from Arkansas. What do you expect? Besides, you're reading this, so … Anyway, there are times when a business or organization needs to hire a writer or writers from outside their group. There could be several reasons: Not enough inhouse staff writers to handle the work load Not enough staff writers that understand the product or service Not enough staff writers that understand how to write the copywriting format needed No staff writers … at all Those … [Read more...]

Filed Under: B2B Copywriting, case studies, Freelance Writing, Marketing, Uncategorized

The Annoying Thing About Computer Solitaire is …

Steve Maurer February 5, 2020 3 Comments

The Annoying Thing About Computer Solitaire is …

It just won't let me quit sometimes. Many days, after spending hours pounding feverishly on the keyboard, writing stuff for my clients, I'll take a pause to play some computer Solitaire. Got to get away from the words for a while. And just look at the pretty pictures. So I'll play a game or two or three, giving my brain a break. Then … it happens. The game won't let me quit. Not the kind of quit like "I'm eating potato chips and can't set the bag down until all the chips and dips are gone" quit. Oh, no … it's much more … [Read more...]

Filed Under: Uncategorized

Ad Copy 911 – Emergency Response

Steve Maurer December 19, 2018 4 Comments

Ad Copy 911 – Emergency Response

A marketing director called me the other day. His company was in dire need of a copywriting EMT (Effective Marketing Technician). According to him, his staff writers could write good words. But their marketing messages were crashing, not pulling many leads or sales. He lamented that their copy wasn't working and needed "refined," whatever that means. Really, it didn't need refined. It needed to be resuscitated. Here's a copy of newsletter ad he sent me: Although ACME Presses specializes in creating fully customized turnkey … [Read more...]

Filed Under: Ad Copy, B2B Copywriting, lead generation

Make a New LinkedIn Connection? Go Straight for the Juggler… NOT!

Steve Maurer August 2, 2018 2 Comments

Make a New LinkedIn Connection? Go Straight for the Juggler… NOT!

Ok, I know. It's the jugular you go after, not juggler. But… you're reading this because you wanted to make sure, right? Maybe you were curious, or just wanted to poke a little fun. That's Ok. If you're reading this... Mission accomplished. At first, this major blunder bugged me to no end. Probably bugs you too. But now, I actually welcome the immediate sales pitch after I accept a connection request on LinkedIn. You know the kind. You accept a connection request and the person INSTANTLY follows up, trying to sell their services. … [Read more...]

Filed Under: Business Tips, lead generation, LinkedIn, social media, Uncategorized

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Contact Steve

Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
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Featured B2B Content Type

Professionally Written B2B Case Studies For Industrial and Safety Products and Services

  When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study. Why? I've often said that while everybody wants to be Number One... few want to be "first." At least, not when it comes to purchasing a new, … Read on!

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Free Special Report

Social Proof in Marketing Content
The Case for Case Studies
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About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

AWAI Circle of Success Member

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Recent Articles

  • Your Website Made Me Think. So I Left
  • Working Remotely – 7 Tips from the Trenches
  • Outhouse Copywriting – Let’s Talk Price
  • The Annoying Thing About Computer Solitaire is …

Mailing Address

Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

Contact Information

Office Phone: 479-304-1086
Email me - Steve Maurer
View Steve Maurer's profile on LinkedIn

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