Steve Maurer Freelance Writing

Industrial copywriting and content marketing - manufacturing, machinery, electrical and safety fields

Need industrial strength copy? Call me at +1 479.304.1086

Schedule Your Discovery Call Now! (Calendar Pop Up)

Be the guide your industrial customers rely on for advice, info and solutions.
A likeable expert they can get to know, like and trust. When they win, you win.
I’ve been your ideal customer for 30+ years.
And a B2B industrial copywriter/consultant for over 12.

I’ll help you become that trusted guide. Contact me today.

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    • Industrial Copywriter – Who, What and Why
    • Typical Industrial Copywriting Rates
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Who Writes It – My Bio

Meet Your B2B Industrial Copywriter

Meet Your B2B Industrial Copywriter

I'm an industrial copywriter and write sales copy and marketing content for B2B industrial manufacturing companies. Why that field and industry? Well, I have 36 years of experience in the … This Is Who I Am

How It Works – My System

How I Work With B2B and Industrial Copywriting Clients

How I Work With B2B and Industrial Copywriting Clients

In any relationship—professional or personal—understanding how it works helps smooth the path. It cuts down on the number of 'surprises' and … This Is How It Works

What It Costs – My Fees

Typical Industrial Copywriting Rates

Typical Industrial Copywriting Rates

If you’re considering hiring a professional copywriter for your sales copy and marketing content, read this first. It will help you get the best return on your copywriting investment, even if you … This is What It Costs

Commercial & Industrial Manufacturing, Electrical, and Safety Copywriter

Steve Maurer B2B industrial copywriter at his desk
Steve Maurer – B2B copywriter for electrical products, manufacturing, Industry 4.0, and industrial safety markets

If you’re hot on the trail, hunting for a world class copywriter to craft amazingly spellbinding copy and/or content for your sexy resort properties, toothy dental insurance, or kid-friendly backyard toys …

I’m not your guy. Nope … not even close.

But, if you’re desperately searching for a professional copywriter for commercial or industrial manufacturing, or industrial safety sales copy and marketing content…

your quest is over.

You found one. Likely on a Google search or something.

But let’s talk about you first. Probably more interesting anyway. More interesting ’cause I really like what you do. You create the products and services that enable all industries and markets to do better work that helps them succeed.

Very cool.

I worked in and around the manufacturing and food processing industry for over 36 years. I’ve used a lot of your stuff and I’m impressed. You constantly push the envelope to discover new, safer, and more efficient means of manufacturing.

And more than likely, odds are that I’ve been your ideal customer a time or two. Maybe … three. For more details on that, my brief bio will fill you in.

I might not have been around for Industry 1.0, or the beginning of Industry 2.0, either. But I’ve been on the business end of a wrench, a hammer, and a meter (and yes… I’ve used them correctly, LOL) during late Industry 2.0 to early 4.0.

Your stuff made my life easier when I was a maintenance mechanic, industrial electrician, and safety trainer. You helped me prosper and succeed. And because of that …

I want to help you succeed.

I do that by writing B2B and industrial sales and marketing material (including corporate blogs) that help convince your target market, your ideal customer, that you’re the person to do business with. I help transform you into a likeable expert … someone your customers and prospects can get to know, like and trust.

So, who do I work with? What industries do I serve?

Here’s the short list.

Industrial copywriting for electrical, manufacturing, automation, Industry 4.0, MRO, safety…

And more.

My clients include electrical product and service companies, an electrical industry newsletter, safety product manufacturers (hard hats, safety harnesses, and other safety gear), plumbing and power transmission companies, fabrication businesses, and Industry 4.0 sensor and software developers that help with OEE (overall equipment effectiveness).

I’ve even written for companies that build packaging equipment and those that convert cargo shipping containers into mobile offices and storage units for construction sites!

Sorry… got carried away there. Just a little.

So, what kind of copy and marketing content product can I create to help your business succeed?

Glad you asked.

Industrial strength sales copy and marketing content to help you succeed.

Again… this is the short list.

Some products and services I, as an industrial copywriter, create are:

  • Case studies — customer success stories
  • White papers — persuasive essays that inform and educate your customers
  • Corporate blog posts — articles, normally on one topic, that inform and educate
  • Placed articles — pieces written by them but attributed to you, often for thought leadership
  • Email series — used for education, lead generation, and marketing and/or sales
  • Special reports — white papers’ baby brother, often written as tech bulletins
  • Sell sheets, one-pagers — promote a single product or service, packed with features and benefits
  • Sales enablement copy — prospecting email templates, battle cards, pitch decks, etc.
  • Various forms of lead generation content — gated content used to send leads to your team
  • Website or web page copy — includes home pages, about pages, FAQs, landing pages, etc.

There might be other writing projects you need that aren’t listed here. Be sure to ask about them on our project discovery call..

There’s one caveat, however. I can’t draw worth a hoot!

I know something about copy design and how it should work. But even my stick figures have people scratching their heads in wonder. So I like to partner with graphic designers, whether it’s your in-house team or one I partner with.

Either way… I provide the transformational text for a project (with some graphics suggestions when needed).

Now that you know what I do… what’s next?

It begins with a discovery call.

How to get the industrial copywriting ball rolling

Every good project begins with a conversation. Copywriting projects are no different. We need to talk, either on the phone or using my preferred method — a Zoom call. Use my call scheduler to set up this all important first step.

The scheduler will have some basic questions. They help me understand your business. That same page has a contact form you can fill out instead. This won’t directly schedule a call, but it will give me an idea of what you’re looking for in your project.

If it looks like I can provide value to you, I’ll send you a prioritized link to my scheduler. If not, I’ll let you know that too.

Whatever happens, I wish you the best of success.

You’re my favorite kind of people.

Have a great day!

Steve Maurer, IME

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Contact Steve

Steve Maurer Office - +1 (479)304-1086 Email: steve@maurer-copywriting.com 3000 West Anne Street Fayetteville, AR 72704 Click here for my Contact Form
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Hubspot Inbound Certification

Let’s Talk About Your Important Project!

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A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

Sales Enablement Copy Certification

Goes above and beyond to create premier content

You won’t find a harder-working writer anywhere else! I contacted Steve when we needed a writer for a business with very specific needs and incredibly high standards—and he did not disappoint! Not only does Steve have deep manufacturing industry experience and insights, but he’s also easy to communicate with, listens to client needs, and goes above and beyond to create premier content. The work he produced was outstanding and performed well. It was a joy getting to know him throughout our content-writing engagement. Can’t wait to work with him again!

Erin Hardy
Senior Director, Copy

Direct Response Certification

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

AWAI Verified(TM) Copywriter

AWAI Verified

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Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

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About That Copy Guy

I’m a professional, freelance business writer, specializing in content marketing; content that engages readers and promotes my clients as credible, reliable and trustworthy.

As likeable experts. Read More…

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

AWAI Circle of Success Member

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.

I would highly recommend him.
J. Bell - Marketing Manager

Mailing Address

Steve Maurer Freelance Writing
c/o Steve Maurer
3000 West Anne Street
Fayetteville, Arkansas 72704

Contact Information

Office Phone: 479-304-1086
Email me - Steve Maurer
View Steve Maurer's profile on LinkedIn

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