I'm an industrial copywriter and write sales copy and marketing content for B2B industrial manufacturing companies. Why that field and industry? Well, I have 36 years of experience in the … This Is Who I Am
Commercial & Industrial Manufacturing, Electrical, and Safety Copywriter
If you’re hot on the trail, hunting for a world class copywriter to craft amazingly spellbinding copy and/or content for your sexy resort properties, toothy dental insurance, or kid-friendly backyard toys …
I’m not your guy. Nope … not even close.
But, if you’re desperately searching for a professional copywriter for commercial or industrial manufacturing, or industrial safety sales copy and marketing content…
your quest is over.
You found one. Likely on a Google search or something.
But let’s talk about you first. Probably more interesting anyway. More interesting ’cause I really like what you do. You create the products and services that enable all industries and markets to do better work that helps them succeed.
I worked in and around the manufacturing and food processing industry for over 36 years. I’ve used a lot of your stuff and I’m impressed. You constantly push the envelope to discover new, safer, and more efficient means of manufacturing.
And more than likely, odds are that I’ve been your ideal customer a time or two. Maybe … three. For more details on that, my brief bio will fill you in.
I might not have been around for Industry 1.0, or the beginning of Industry 2.0, either. But I’ve been on the business end of a wrench, a hammer, and a meter (and yes… I’ve used them correctly, LOL) during late Industry 2.0 to early 4.0.
Your stuff made my life easier when I was a maintenance mechanic, industrial electrician, and safety trainer. You helped me prosper and succeed. And because of that …
I want to help you succeed.
I do that by writing B2B and industrial sales and marketing material (including corporate blogs) that help convince your target market, your ideal customer, that you’re the person to do business with. I help transform you into a likeable expert … someone your customers and prospects can get to know, like and trust.
So, who do I work with? What industries do I serve?
Here’s the short list.
Industrial copywriting for electrical, manufacturing, automation, Industry 4.0, MRO, safety…
My clients include electrical product and service companies, an electrical industry newsletter, safety product manufacturers (hard hats, safety harnesses, and other safety gear), plumbing and power transmission companies, fabrication businesses, and Industry 4.0 sensor and software developers that help with OEE (overall equipment effectiveness).
I’ve even written for companies that build packaging equipment and those that convert cargo shipping containers into mobile offices and storage units for construction sites!
Sorry… got carried away there. Just a little.
So, what kind of copy and marketing content product can I create to help your business succeed?
Glad you asked.
Industrial strength sales copy and marketing content to help you succeed.
Again… this is the short list.
Some products and services I, as an industrial copywriter, create are:
- Case studies — customer success stories
- White papers — persuasive essays that inform and educate your customers
- Corporate blog posts — articles, normally on one topic, that inform and educate
- Placed articles — pieces written by them but attributed to you, often for thought leadership
- Email series — used for education, lead generation, and marketing and/or sales
- Special reports — white papers’ baby brother, often written as tech bulletins
- Sell sheets, one-pagers — promote a single product or service, packed with features and benefits
- Sales enablement copy — prospecting email templates, battle cards, pitch decks, etc.
- Various forms of lead generation content — gated content used to send leads to your team
- Website or web page copy — includes home pages, about pages, FAQs, landing pages, etc.
There might be other writing projects you need that aren’t listed here. Be sure to ask about them on our project discovery call..
There’s one caveat, however. I can’t draw worth a hoot!
I know something about copy design and how it should work. But even my stick figures have people scratching their heads in wonder. So I like to partner with graphic designers, whether it’s your in-house team or one I partner with.
Either way… I provide the transformational text for a project (with some graphics suggestions when needed).
Now that you know what I do… what’s next?
It begins with a discovery call.
How to get the industrial copywriting ball rolling
Every good project begins with a conversation. Copywriting projects are no different. We need to talk, either on the phone or using my preferred method — a Zoom call. Use my call scheduler to set up this all important first step.
The scheduler will have some basic questions. They help me understand your business. That same page has a contact form you can fill out instead. This won’t directly schedule a call, but it will give me an idea of what you’re looking for in your project.
If it looks like I can provide value to you, I’ll send you a prioritized link to my scheduler. If not, I’ll let you know that too.
Whatever happens, I wish you the best of success.
You’re my favorite kind of people.
Have a great day!
Steve Maurer, IME
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