Content Marketing Solutions @ Maurer Copywriting
I can help you with several types of content marketing to support and enhance your sales strategies
There are several types of content, both online and offline, each serving a different purpose. Some of these are:
- Press Releases – Telling the Story of your company with interesting news
- Case Studies – The story of your client’s journey to success using your product or service
- White Papers/Special Reports – Long format information. Did you know they came in flavors?
- Blog Posts – Fireside chats between you and your clients and prospects
- Online and Offline Articles – Information, education and instruction
- Website Content – Your online calling or business card
Click on the active links above to learn more about each one and how I’ll work with you to create content marketing work for you that promotes your credibility and increases sales.
Effective content marketing builds credibility
Well-written content marketing work promotes your expertise. It builds credibility for your company. That’s important because people buy from folks they trust. When you share your knowledge, you get back customer and client loyalty in return.
Here’s the cool part . . . you don’t have to have content that’s super technical to show your expertise. In fact, often just the opposite is true. Think back to your favorite teacher. Was it the person who used a lot of impressive jargon and talked way over everybody’s head?
It was that person who could take a complex idea and explain it simply so that everyone could understand. In reality, that’s how we all judge the experts. Anyone can learn the language of jargon and technical terms, and they can put together words that sound impressive but mean little or nothing to us.
And we walk away, still befuddled and wondering if they really said anything useful.
I’m your content marketing problem solver
That’s where I come in. I help you solve your content marketing problem. It’s like putting a puzzle together. When you get all the pieces in place, the full picture reveals itself. I work with you to discover all the pieces, then put it together. It takes some work – research, study, outlining, etc. – and that takes time.
But that’s exactly what I do. I make time to understand your product or service and find the best way to explain it to your audience. The picture of your business reveals itself to your prospects, clients and customers.
Plain and simple.
And you get the credit for being such a helpful, informative business. You gain credibility and trust. Your reputation as a caring, honest company gets a boost as well. Credibility and trust push sales volume.
Call or contact me today and let’s get your solution in the pipe.
Author: Steve Maurer