Content Marketing Solutions @ Maurer Copywriting
I offer several freelance writing services; however, my strong suit – and my passion – is content writing and content marketing. Content creation frustrates many business owners, marketing executives and creative directors.
Because content marketing demands a high level of concentration, many of these folks find that their busy schedule, mountains of paperwork and inevitable, constant interruptions make it hard to dedicate enough time and effort.
Even if the business has in-house writers, they get the task of creating effective advertising copy for both online and offline sales efforts. Content writing consumes a lot of time, time necessary for these crucial advertising chores.
When you contact me, I help solve your content writing problem.
What is content marketing?
Actually, pretty much all content writing is marketing. If you’re not selling your product or service directly, you are selling something just as important: you.
There are several types of content, both online and offline, each serving a different purpose. Some of these are:
- Blog posts – Short informative mini-articles posted online. Normally ranging from 300 to 500 words (although they can be longer or shorter) these cover one particular topic or idea. They can also link to articles that are more in-depth.
- Web articles – Just like blog posts, these are also online content pieces. However, they are more extensive in scope and can run much longer. If fact, many articles are broken up into pages. They can cover different facets of an idea or explain one concept in greater detail. They often run from 500 to 1000 words or more.
- White papers / case studies / special reports – To be honest, these are my favorite kinds of content marketing. They’re not easy to write; there’s a lot of sweat equity invested in research, study and writing. But the outcome is worth the time. I call these pieces stealth marketing, especially white papers. Not only are these great informational pieces, but they are excellent lead generation tools. Used both online and offline and in email marketing, the possibilities are endless. Call me and I’ll tell you more about these cool tools.
- Social media – When done properly, social media is a great content marketing tool. You’re probably familiar with the major networks: LinkedIn, Twitter, Google+ and Facebook. There are several up and coming networks as well, many designed for a particular audience. I run most of my personal social media marketing on auto-pilot. Contact me and I can consult with your team and show them how. I can write your social media marketing, but I’d rather teach your in-house team how to do it effectively themselves.
Effective content marketing builds credibility
Well-written content promotes your expertise. It builds credibility for your company. That’s important because people buy from folks they trust. When you share your knowledge, you get back customer and client loyalty in return.
Here’s the cool part . . . you don’t have to write content that’s super technical to show your expertise. In fact, just the opposite is true. Think back to your favorite teacher. Was it the person who used a lot of impressive jargon and talked way over everybody’s head?
It was that person who could take a complex idea and explain it simply so that everyone could understand. In reality, that’s how we all judge the experts. Anyone can learn the language of jargon and technical terms, and they can put together words that sound impressive but mean little or nothing to us.
And we walk away, still befuddled and wondering if they really said anything useful.
I’m your problem solver
That’s where I come in. I help you solve your content marketing problem. It’s like putting a puzzle together. When you get all the pieces in place, the full picture reveals itself. I work with you to discover all the pieces, then put it together. It takes some work – research, study, outlining, etc. – and that takes time. But that’s exactly what I do. I make time to understand your product or service and find the best way to explain it to your audience. The picture of your business reveals itself to your prospects, clients and customers.
Plain and simple.
And you get the credit for being such a helpful, informative, caring business. You gain credibility and trust. Your reputation as a caring, honest company gets a boost as well. Credibility and trust push sales volume.
Call or contact me today and let’s get your solution in the pipe.
Author: Steve Maurer