B2B Web Copy – Why Meta Matters

B2B Web Copy – Why Meta Matters

I recently attended a four-day Web Copy Intensive seminar in Austin, Texas. The roster of speakers read like a Who's Who in the field of web copy and marketing. The topics ranged from content marketing to landing pages to lead generation and email auto-responders. In all, seven different aspects of online copy and marketing were extensively covered. I was there because even this old dog can learn new tricks. A B2B copywriter that doesn't keep up with new information and techniques is treading water. Eventually, he'll tire out and, well, … [Read more...]

Do You Really Need a Website for Success?

Do You Really Need a Website for Success?

Bought a hammer online the other day. I had a great woodworking idea, so the first thing I did was buy an expensive, top-rated tool. It was hammer technology at its finest . . . so the ad said. The features included: Durable steel construction for strength, A patented anti-vibration handle to minimize shock and increase comfort; Perfect balance at a full 28 ounces, and Torsion control stabilizers to minimize that dreaded arm-twisting fatigue! Cool. Very, very cool. But, wait . . . here's the best part. It had a 75 percent larger … [Read more...]