Toilet Paper Content Marketing for B2B Industrial Manufacturers

Toilet Paper Content Marketing for B2B Industrial Manufacturers

Got a quick question for you. How do you sell more toilet paper to commercial or industrial businesses? Think about it for a few minutes. The answer is pretty obvious, but many people miss it. Now, if you said you should make it pretty, softer or stronger, you're just a little off base. Not that those things aren't important. But, there is a better strategy you can use to get those rolls flying off the shelf. Of course, price is always a factor. Buyers will always look for the best price, particularly for something as mundane as … [Read more...]

Wind Chimes – Recycling Your Content

Wind Chimes – Recycling Your Content

I like recycling. It really bothers me if I can't find a way to reuse something. Of course, it's not always possible and some stuff does end up in the trash (preferably, the recycle bin). But if you think hard, sometimes things can be repurposed, saving you some serious cash. Or even making some of it. Here's a perfect example. Many moons ago, I used to work for a sign shop. We made everything from small placards to huge, lighted signs. I worked as a fabricator and helped wire our customers' signs. We used EMT, which is thin wall … [Read more...]

Cupcakes, Candlesticks and Content Marketing

Cupcakes, Candlesticks and Content Marketing

In the late 1830's, two men were involved in different businesses. William was a candle maker from England and became well established in Cincinnati, Ohio. James, on the other hand, relocated from Ireland and apprenticed himself to a soap maker in that same town. Strangers in a new land, they might never have met. But … Fate struck a blow that brought these two men together to form a single company. They married sisters Olivia and Elizabeth Norris, daughters of Alexander Norris. The father-in-law convinced the young men to become … [Read more...]

An Important Part of Your Marketing Strategy

An Important Part of Your Marketing Strategy

Promoting the Total Cost of Ownership Buying a product or service involves several steps. In fact, it's more of a process than an action. Similarities exist between consumer marketing and business-to-business marketing. However, there are some important differences when marketing B2B. An effective marketing strategy includes explaining the total cost of ownership. What is a Total Cost of Ownership Marketing Strategy? The TCO is easy to define, but hard to figure at times. Simply put, the total cost of ownership includes the net cost incurred … [Read more...]