An Important Part of Your Marketing Strategy

January 14, 2013 By Leave a Comment
When businesses cut costs, you must have good marketing strategy

Buying a product or service involves several steps. In fact, it’s more of a process than an action. Similarities exist between consumer marketing and business-to-business marketing. However, there are some important differences when marketing B2B. An effective marketing strategy includes explaining the total cost of ownership.

Filed Under: Ad Copy, B2B Copywriting, Important, Marketing

Online/Offline Copy Differences

September 18, 2012 By

Sell More by Getting It “Write” the First Time Many companies, like yours, have built a profitable business – offline. However, they sometimes fall short when trying to duplicate or enhance their efforts online. It’s the same customer-oriented business. They offer the same quality products or services. The information provided online is the same provided [...]

Filed Under: Ad Copy, Important, Marketing