Professional Freelance Businesss Writing & Content Marketing - Plain and Simple
“Can you say that again, this time in plain English?” No doubt you’ve heard that phrase before. In fact, I’d imagine that you’ve said it yourself a time or two. I know I have on many occasions. And most of the time, it involves my wife. You see, she’s a seamstress and is quite good [...]
Knowing your targeted business prospect makes writing content and copy much easier. While that’s well known, many copywriters and their clients don’t dig deep enough into their prospects’ overall image. Visualizing the reader makes the finished product even more effective. A worksheet that I use helps build a 3-D business prospect image. Starting with a blank slate, I fill in [...]
Buying a product or service involves several steps. In fact, it’s more of a process than an action. Similarities exist between consumer marketing and business-to-business marketing. However, there are some important differences when marketing B2B. An effective marketing strategy includes explaining the total cost of ownership.
Professional Business Writing - plain and simple!
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