Professional Freelance Businesss Writing - Plain and Simple
Knowing your targeted business prospect makes writing content and copy much easier. While that’s well known, many copywriters and their clients don’t dig deep enough into their prospects’ overall image. Visualizing the reader makes the finished product even more effective. A worksheet that I use helps build a 3-D business prospect image. Starting with a blank slate, I fill in [...]
Buying a product or service involves several steps. In fact, it’s more of a process than an action. Similarities exist between consumer marketing and business-to-business marketing. However, there are some important differences when marketing B2B. An effective marketing strategy includes explaining the total cost of ownership.
Instead of a confusing laundry-list approach, your GPS navigation shows your customer the quickest route to their destination: your product. Getting there quickly helps them purchase what they need right now, and encourages them to return to your easy-to-use website for future needs.
Communicate With Your Copy Writer Effective communication is a key part of every aspect of any business venture. It’s very important if you are working with a writer in creating your content and copy. It becomes vitally important if you are working with a freelance writer. Freelancers are professionals who often write for a variety of [...]
Will You Get the Results You Need? The answer is: yes. And the answer is also: no. The correct answer will depend on what you need your content to do or to accomplish. Let me explain. The answer is yes if: You have a personal or family site and don’t need professional writing. However, I don’t see why [...]
Do you need content or copy for your website? At first glance, they appear to be the same thing. They both are made up of words, sentences and paragraphs.They usually have an introduction, body and conclusion. Both inform or educate the reader and lead them to some kind of conclusion or action. Content and copy are both used [...]
Professional Business Writing - plain and simple!
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