Core Benefits: Why I REALLY Buy LEDs

Core Benefits: Why I REALLY Buy LEDs

It's not the energy savings. Not even a consideration. Think about it. I buy a $22 LED flood lamp and save almost two dollars per year in energy costs. Let's see. Hmm. That means I'll break even in about 10 years. But, if I buy two of them, I'll save FOUR DOLLARS! Oh, wait … that's going to cost me $44 for those lamps. It's the same result. Don't get me wrong. I'm all for saving energy. But selling me on the dwindling energy costs alone isn't going to cut it. Just doesn't compute. So, the energy savings isn't really a benefit. … [Read more...]

Window Washing and Pro B2B Copywriting

Window Washing and Pro B2B Copywriting

Yeah, I know. Pairing window washing and professional B2B writing seems odd. But bear with me for a few minutes and you'll find that the story behind that pairing could save you a ton of time, money and … aggravation. I'm a professional industrial B2B copywriter. But in my youth - well, when I was in my early- to mid-twenties - I washed store windows for a living. You'll soon find that what happened back then is important to you when hiring a copywriter. I'll finish with some tips on hiring a copywriter for your … [Read more...]

An Infographic for Web Writers and the Folks Who Need to Hire Them.

Like this infographic? Get more content marketing advice that works from Copyblogger. … [Read more...]

Lead Gen: Is Your Content Gated … or Barricaded?

Lead Gen: Is Your Content Gated … or Barricaded?

It's role-playing time. In your role, you have a great business with a new, rock star product. You need to get more exposure for your new product to generate interest and drive sales. That's always the case with new products. My role is that of an experienced web copywriter. So it just happens that you and I meet by chance in the local café. As we talk, sipping our Swiss Mocha lattes, your new product comes up in conversation. As you describe it, your eyes light up. It's easy to see you're excited. But suddenly, you look … [Read more...]