Toilet Paper Content Marketing for B2B Industrial Manufacturers

Toilet Paper Content Marketing for B2B Industrial Manufacturers

Got a quick question for you. How do you sell more toilet paper to commercial or industrial businesses? Think about it for a few minutes. The answer is pretty obvious, but many people miss it. Now, if you said you should make it pretty, softer or stronger, you're just a little off base. Not that those things aren't important. But, there is a better strategy you can use to get those rolls flying off the shelf. Of course, price is always a factor. Buyers will always look for the best price, particularly for something as mundane as … [Read more...]

An Important Part of Your Marketing Strategy

An Important Part of Your Marketing Strategy

Promoting the Total Cost of Ownership Buying a product or service involves several steps. In fact, it's more of a process than an action. Similarities exist between consumer marketing and business-to-business marketing. However, there are some important differences when marketing B2B. An effective marketing strategy includes explaining the total cost of ownership. What is a Total Cost of Ownership Marketing Strategy? The TCO is easy to define, but hard to figure at times. Simply put, the total cost of ownership includes the net cost incurred … [Read more...]

Online/Offline Copy Differences

Online/Offline Copy Differences

Sell More by Getting It "Write" the First Time ~ Many companies, like yours, have built a profitable business – offline. However, they sometimes fall short when trying to duplicate or enhance their efforts online. It’s the same customer-oriented business. They offer the same quality products or services. The information provided online is the same provided in the brick-and-mortar world. So, why aren’t they as successful online? Why aren't their online marketing strategies working? … [Read more...]