Could you say that again . . . in English this time?
You’ve probably heard that expression before. I know I have. In fact, I’ve got to admit that I’ve said it myself a lot when I don’t understand something. My wife’s a seamstress and she does this to me all the time. I’ll ask her about one of her projects and she’ll launch into an explanation that goes way over my head. Seeing my puzzled face, she laughs and explains it all over again, using words that even this copywriting ‘genius’ can understand.
Honestly, it’s really kind of comical.
But confusion is no laughing matter in business copywriting
As a business writer, I know that confusion sounds the death knell for many ad campaigns. And it kills the effectiveness of all types of business content.
We don’t want to confuse our prospects, customers and clients. But it happens. And chances are pretty good that they won’t contact us for an explanation or clarification either. If they don’t – if they scratch their heads and their eyes glaze over – they’ll just walk away confused. When they do that, we lose – and lose big!
I can help you solve any copy confusion issues. Contact me to find out how . . .
You might get lucky, but . . .
If you’re lucky, someone might be able to explain your confusing copy or content to your prospect. And they’ll probably say, “Well, why didn’t they say that in the first place?”
Do you really want to take that chance?
In most cases, all your prospects really want to know is what your product or service does, and how it will benefit them. They don’t necessarily want to know how it does that in technical terms. Business content – such as articles, blog posts and instructions – needs to be clear and understandable.
If the prospect feels comfortable with your communication and understands it, you gain credibility.
And credibility is vital for your success!
Let’s tame your jargon-naut
Merriam-Webster explains that a juggernaut is a massive, unyielding force or object that crushes everything in its path. In jargon-riddled copy, the language often overpowers the message, crushing any chance of success.
My clients rely on me to craft their copy and content in a compelling and crystal clear way. Together, we distill their message down until their prospects and clients understand exactly what’s going on.
I’d like to do the same for you. Call or email me today. We’ll get together to see how we can write your ad copy, marketing and sales materials, and how-to content so that your reader will understand easily too.
You’ll increase your credibility and improve sales as well!
Author: Steve Maurer
Steve Maurer, Maurer Copywriting
Office: (479) 304-1086
Alt. Phone: (479) 582-5814